Houston Hotel Market 2026: Occupancy, ADR, RevPAR and Recent Sales
Houston’s hotel market in 2026: rates are climbing faster than almost anywhere in Texas while occupancy stays soft. This page tracks the numbers that matter to owners, buyers, and lenders, and every Houston-area sale logged in the Hotelier Times Transaction Tracker.
Last updated: September 2026 · Refreshed as new monthly data and transactions come in
Metro figures: Greater Houston Partnership, quarterly hotel update (August 11, 2026).
2026 performance at a glance
Houston’s story this year is rate, not volume. In June 2026, average daily rate rose 14.3% from a year earlier while occupancy slipped 2.1%, lifting RevPAR 12.0%. RevPAR hit its high for the period in March, at $98.27. Through the first half, Houston First reports year-to-date ADR of $132 (about +6%), RevPAR of $81, and demand flat with 2025. Hotels are earning more from each guest rather than filling more rooms.
Submarkets, June 2026
| Submarket | Occupancy | ADR | RevPAR |
|---|---|---|---|
| Downtown / CBD | 60% | $272 | $163 |
| Medical Center / NRG | 63% | $195 | $122 |
| Uptown / Greenway Plaza | 59% | $227 | $133 |
| Houston First overall market | 61% | $141 | $86 |
Source: Houston First Corporation, June 2026 hotel data (published July 13, 2026). Houston First’s market definition differs from the Greater Houston Partnership’s, so overall figures don’t match exactly.
Houston and Texas hotel transactions, 2026
From the Hotelier Times Transaction Tracker. Price per key is shown only where a price was publicly disclosed.
| Date | Hotel | City | Keys | Price | Per key | Buyer / seller |
|---|---|---|---|---|---|---|
| Jan 13, 2026 | St. Regis Houston (to become The Houston Grand Hotel) | Houston | 232 | $51.0M | $219,828 | Saddlebrook Equity & Management from Host Hotels & Resorts |
| May 4, 2026 | The Moran CityCentre | Houston | 244 | Not disclosed | — | MetroNational with Rockbridge |
| Feb 2026 | Hilton Garden Inn Longview | Longview | 122 | $12.3M | $100,820 | Sold by Summit Hotel Properties / GIC JV (6.8% cap) |
| Apr 30, 2026 | Courtyard & Residence Inn Arlington South | Arlington | 199 | $19.0M | $95,477 | Under contract; seller Summit Hotel Properties (5.0% cap) |
| May 6, 2026 | Aloft Las Colinas | Irving | 136 | Not disclosed | — | Brokered by Hunter Advisors |
| Aug 25, 2026 | AC Hotel & Element San Antonio Riverwalk | San Antonio | 343 | Not disclosed | — | Highline Hospitality Partners |
| Sep 21, 2026 | Holiday Inn Express & Suites Temple | Temple | 71 | Not disclosed | — | Brokered by Marcus & Millichap |
Know of a Houston hotel sale we missed? Send it to the Transactions Desk.
What’s driving Houston
- Rate-led growth. Double-digit ADR gains against flat-to-lower occupancy mean revenue is coming from pricing power, especially downtown, where June ADR topped $270.
- Business travel tied to AI and data centers. CBRE’s 2026 midyear outlook raised its U.S. RevPAR forecast and named Houston among markets where AI and data-center investment is lifting business travel.
- Events. Houston is a 2026 FIFA World Cup host city, a one-time demand boost that Marcus & Millichap flagged in its 2026 Houston forecast after a weak 2025.
- Buyers are active. Two Houston full-service hotels changed hands in the first five months of 2026, including the St. Regis at roughly $220,000 per key.
Run your own numbers with our price per key and cap rate calculators, and compare brand costs with our franchise fee comparison.
Sources
- Greater Houston Partnership, Quarterly Update: Hotel Market (Aug. 11, 2026)
- Houston First, June 2026 hotel performance (July 13, 2026)
- CBRE, U.S. Real Estate Market Outlook Midyear Review 2026: Hotels
- Marcus & Millichap, Houston 2026 Hospitality Market Report
- Hotel Dive, Saddlebrook acquires St. Regis Houston
- CultureMap Houston, The Moran CityCentre sold