Nashville Hotel Market 2026: Occupancy, ADR, RevPAR and Recent Sales
Nashville’s hotel market in 2026: record room demand on concert and festival weekends, rates under pressure from new supply, and more than 16,000 rooms in the construction pipeline. This page tracks the numbers that matter to owners, buyers and lenders, and every Nashville-area sale logged in the Hotelier Times Transaction Tracker.
Last updated: October 21, 2026 · Refreshed as new data and transactions come in.
Sources: STR via the Nashville Convention & Visitors Corp (2025 figures); Lodging Econometrics, Q2 2026 (pipeline).
Performance at a glance
Nashville sells more hotel rooms than ever, but it is adding rooms faster than it can raise rates. In 2025, Davidson County room demand rose 2.6% to a new record, beating the previous high set in 2023, while supply grew 3.4%. Occupancy finished the year at 67.0%, ADR slipped 1.3% to $199.20 and RevPAR fell 2.1%, according to STR figures published by the Nashville Convention & Visitors Corp. Room revenue still rose 1.2%.
For 2026 so far, HVS describes year-to-date occupancy as positive and ADR growth as muted. Monthly 2026 figures for the full county are not public; the Nashville Convention & Visitors Corp releases weekend and event numbers, below.
2026 event weekends
| Event | Occupancy | Rooms sold |
|---|---|---|
| Alan Jackson, “Last Call – The Finale,” Nissan Stadium | 92% countywide, 98% downtown | 78,433 |
| CMA Fest, June 4–7 | 89.4% downtown | Not reported |
| July Fourth weekend (Let Freedom Sing! America 250) | 74.6% countywide | 31,749 (+2.7%) |
Source: Nashville Convention & Visitors Corp, as reported by WSMV (July 28, 2026). The Alan Jackson weekend had the second-highest room demand of any 2026 weekend to that point.
Pipeline, mid-2026
| Stage | Projects | Rooms |
|---|---|---|
| Total pipeline | 122 | 16,281 |
| Scheduled to start construction in the next 12 months | 49 | 6,623 |
| Early planning | 53 | 7,023 |
| Forecast to open in 2027 | 16 | 1,853 |
| New projects announced in Q2 | 7 | 844 |
Source: Lodging Econometrics, U.S. markets hotel construction pipeline, Q2 2026. Owners should watch the 6,623 rooms expected to break ground within a year; every new room makes rate growth harder.
Nashville-area hotel transactions
From the Hotelier Times Transaction Tracker. Price per key is shown only where a price was publicly disclosed. We include two December 2025 downtown sales because they set the current price benchmarks.
| Date | Hotel | City | Keys | Price | Per key | Buyer / seller |
|---|---|---|---|---|---|---|
| Dec 2025 | The Bobby Hotel (renamed The Nash, March 1, 2026) | Nashville (Printer’s Alley) | 144 | About $50M | About $347,000 (our math) | An LLC connected with Ocean Properties |
| Dec 22, 2025 | Motto by Hilton Nashville Downtown | Nashville | 260 | About $98.2M | About $378,000 | Apple Hospitality REIT |
| Mar 2026 | Former America’s Best Value Inn (boutique conversion) | Goodlettsville | 150 (to become 56) | $6.2M | About $41,000 (our math, on 150 keys) | A private investor |
| Mar 2026 | 319 Peabody St. site, planned 405-key hotel and residence tower | Nashville (SoBro) | 405 planned | Not disclosed ($15.5M acquisition loan) | — | DAC Development; financing from Cerco Funding |
| Q3 2026 | Holiday Inn Express Nashville Airport | Nashville | Not stated | Not disclosed | — | Closed by Hunter Advisors |
Know of a Nashville hotel sale we missed? Send it to the Transactions Desk.
Nashville-area hotels for sale now
Our Hotels for Sale roundup has no Nashville-area listings this week. The one Tennessee listing is an 82-key Wingate by Wyndham in Chattanooga at $5.75 million (about $70,000 a key); see the Tennessee hotels for sale page. Selling a Nashville hotel? List it with us for a flat monthly fee, no commission.
What’s driving Nashville
- Demand is at a record. Davidson County sold more room nights in 2025 than in any prior year, and 2026’s biggest concert weekends filled nearly every downtown room.
- Supply is the problem. Room supply grew 3.4% in 2025, faster than demand, and Lodging Econometrics counts 16,281 rooms in the pipeline.
- Rates are flat to down. ADR fell 1.3% in 2025, and HVS calls 2026 rate growth muted. Event weekends are where Nashville hotels are earning their premiums.
- Downtown still commands a premium. The two December 2025 downtown sales traded at roughly $347,000 to $378,000 a key.
- Older suburban hotels are being repositioned. In Goodlettsville, a 150-room budget motel sold for $6.2 million and will become a 56-room boutique hotel.
Run your own numbers with our price per key and cap rate calculators, and compare brand costs with our franchise fee comparison.
Sources
- Nashville Convention & Visitors Corp, Research & Hospitality Stats (STR, 2025)
- WSMV, Nashville summer 2026 numbers hit new highs (July 28, 2026)
- HVS Hotel Valuation Index, Nashville
- Lodging Econometrics, U.S. markets hotel construction pipeline, Q2 2026
- Hoodline, The Bobby Hotel becomes The Nash (Feb. 2026)
- Hotel Dive, Apple Hospitality buys Motto by Hilton Nashville Downtown (Dec. 23, 2025)
- CoStar, Nashville-area hotel sells for $6.2 million (Mar. 27, 2026)
- Hotel News Resource, 319 Peabody St. acquisition financing (Mar. 16, 2026)
- Hunter Advisors, 21 hotel transactions in the third quarter of 2026 (Oct. 5, 2026)
Nashville hotel market FAQ
How is the Nashville hotel market doing in 2026?
Demand is at a record but rates are under pressure from new supply. In 2025 Davidson County occupancy was 67.0%, ADR fell 1.3% to $199.20 and RevPAR fell 2.1%. HVS describes 2026 occupancy as positive and ADR growth as muted.
How many hotel rooms are planned in Nashville?
Lodging Econometrics counts 122 projects with 16,281 rooms in the Nashville pipeline as of Q2 2026, with 6,623 rooms scheduled to start construction within 12 months.
What do downtown Nashville hotels sell for per key?
Two December 2025 downtown sales set the benchmark: the Motto by Hilton Nashville Downtown at about $378,000 per key and The Bobby Hotel at about $347,000 per key.
What is hotel occupancy in Nashville during big events?
On the 2026 Alan Jackson finale weekend, occupancy hit 92% countywide and 98% downtown. CMA Fest drove downtown occupancy to 89.4%.
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