Brokerage

Conversions vs. New Builds: Why Adaptive Reuse Is Emerging as the Strategic Preference for Hoteliers in 2026

The classic debate between breaking ground and retrofitting an existing building has taken on a sharp, financial urgency.

By Nathan Snyder · July 16, 2026

Brokerage

The Barbell and the Broker: Hotel Brokerage in 2026 and the Discipline of Selective Opportunity

Volume is up. Easy deals are not. Brokers who still think they are matchmakers are furniture.

By Nathan Snyder · July 9, 2026