Hotel franchise fees › HomeTowne Studios by Red Roof
HomeTowne Studios by Red Roof Franchise Fees 2026: Royalty, Marketing and Initial Fee
HomeTowne Studios by Red Roof is an extended stay brand from Red Roof. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
HomeTowne Studios by Red Roof fees at a glance
| Initial fee | $30,000 for up to 100 rooms, plus $5,000 application fee |
|---|---|
| Royalty | 5.5% |
| Marketing or program fee | 3% (Marketing and Reservation Fee) |
| Royalty plus marketing | 8.5% of rooms revenue |
| Franchisor | Red Roof |
| Segment | Extended stay |
| Disclosure year | 2026 |
Note: 2026 FDD (issued April 9, 2026) on file with the Minnesota Department of Commerce.
Source: Read in HomeTowne Studios by Red Roof’s 2026 Franchise Disclosure Document (FDD). Source 1
How HomeTowne Studios by Red Roof compares
HomeTowne Studios by Red Roof’s royalty and marketing fees add up to 8.5% of rooms revenue. That is above the 8.4% average for the 16 extended stay brands in our table with a comparable headline figure, the 13th-lowest of the 16.
| Extended stay brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| stayAPT Suites | stayAPT Suites | Greater of $2,500 per month or 5% | 2% (marketing fee; can rise to 3%) | 7% |
| Apartment Collection by Hilton | Hilton | 5% | 2.5% | 7.5% |
| Candlewood Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Staybridge Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Atwell Suites | IHG | 5% of gross suites revenue | 3% (Services Contribution) | 8% |
| Hyatt Studios | Hyatt | 5% | 3% (Commercial Services Fee) | 8% |
| Hawthorn Extended Stay by Wyndham | Wyndham | 5.5% | 2.5% (marketing and reservation contribution) | 8% |
| LivSmart Studios by Hilton | Hilton | 6% | 2.5% | 8.5% |
| Hyatt House | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| MainStay Suites | Choice Hotels | 6% | 2.5% (Marketing and Reservation Fee) | 8.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Red Roof for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Red Roof brands
Red Roof Inn · Red Roof PLUS+ · The Red Collection
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.