Hotel franchise fees › The Red Collection
The Red Collection Franchise Fees 2026: Royalty, Marketing and Initial Fee
The Red Collection is a soft-brand brand from Red Roof. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
The Red Collection fees at a glance
| Initial fee | Not found |
|---|---|
| Royalty | 4.5% of GRR |
| Marketing or program fee | 3% of GRR |
| Royalty plus marketing | 7.5% of rooms revenue |
| Franchisor | Red Roof |
| Segment | Soft brand |
| Disclosure year | — |
Source: Fees the franchisor supplied to a trade publication. Confirm them in the brand’s current FDD before you sign. Source 1
How The Red Collection compares
The Red Collection’s royalty and marketing fees add up to 7.5% of rooms revenue. That is below the 8.3% average for the 11 soft-brand brands in our table with a comparable headline figure, the 4th-lowest of the 11.
| Soft brand brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Trademark Collection by Wyndham | Wyndham | 5.5% (membership fee) | 2% (marketing fee) | 7.5% |
| Classico Collection by Sonesta | Sonesta | 5% | 2.5% (Brand Promotion Fee; can rise to 3.5%) | 7.5% |
| MOD Collection by Sonesta | Sonesta | 5% of GRR | 2.5% of GRR | 7.5% |
| Ascend Hotel Collection | Choice Hotels | 5% (membership fee) | 3% (Marketing and Reservation Fee) | 8% |
| Vignette Collection | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Noted Collection | IHG | 5% | 3.5% | 8.5% |
| Curio Collection by Hilton | Hilton | 5% | 4% | 9% |
| Tapestry Collection by Hilton | Hilton | 5% | 4% | 9% |
| Outset Collection by Hilton | Hilton | 5% | 4% | 9% |
| Radisson Individuals | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Red Roof for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Red Roof brands
Red Roof Inn · Red Roof PLUS+ · HomeTowne Studios by Red Roof
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.