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Studio 6 Plus Franchise Fees 2026: Royalty, Marketing and Initial Fee
Studio 6 Plus is an extended stay brand from G6 Hospitality. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Studio 6 Plus fees at a glance
| Initial fee | $35,000 for the prototype (up to 118 rooms) |
|---|---|
| Royalty | 5.5% |
| Marketing or program fee | 3% program fee plus 1% reservation fee |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | G6 Hospitality |
| Segment | Extended stay |
| Disclosure year | 2026 |
Note: 2026 FDD (version April 24, 2026, amended August 1, 2026) on file with the Minnesota Department of Commerce. New G6 extended-stay brand.
Source: Read in Studio 6 Plus’s 2026 Franchise Disclosure Document (FDD). Source 1
How Studio 6 Plus compares
We don’t show a single headline percentage for Studio 6 Plus, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the extended stay brands below.
| Extended stay brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| stayAPT Suites | stayAPT Suites | Greater of $2,500 per month or 5% | 2% (marketing fee; can rise to 3%) | 7% |
| Apartment Collection by Hilton | Hilton | 5% | 2.5% | 7.5% |
| Candlewood Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Staybridge Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Atwell Suites | IHG | 5% of gross suites revenue | 3% (Services Contribution) | 8% |
| Hyatt Studios | Hyatt | 5% | 3% (Commercial Services Fee) | 8% |
| Hawthorn Extended Stay by Wyndham | Wyndham | 5.5% | 2.5% (marketing and reservation contribution) | 8% |
| LivSmart Studios by Hilton | Hilton | 6% | 2.5% | 8.5% |
| Hyatt House | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| MainStay Suites | Choice Hotels | 6% | 2.5% (Marketing and Reservation Fee) | 8.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask G6 Hospitality for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other G6 Hospitality brands
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.