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Motel 6 Franchise Fees 2026: Royalty, Marketing and Initial Fee
Motel 6 is an economy brand from G6 Hospitality. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Motel 6 fees at a glance
| Initial fee | $25,000 franchise fee |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 3% program fee plus 1% reservation fee |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | G6 Hospitality |
| Segment | Economy |
| Disclosure year | 2026 |
Note: 2026 FDD (version March 5, 2026, amended August 1, 2026) on file with the Minnesota Department of Commerce. G6 Hospitality is owned by OYO parent Oravel Stays.
Source: Read in Motel 6’s 2026 Franchise Disclosure Document (FDD). Source 1
How Motel 6 compares
We don’t show a single headline percentage for Motel 6, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the economy brands below.
| Economy brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Microtel Inn & Suites by Wyndham | Wyndham | 6% | 2% (marketing and reservation contribution) | 8% |
| Econo Lodge | Choice Hotels | 5% | 3.5% (Marketing and Reservation Fee) | 8.5% |
| Rodeway Inn | Choice Hotels | 5% | 3.5% (Marketing and Reservation Fee) | 8.5% |
| Super 8 by Wyndham | Wyndham | 5.5% | 3% (System Assessment Fee) | 8.5% |
| Howard Johnson by Wyndham | Wyndham | 5% | 3.5% (2% marketing contribution plus 1.5% room sales charge) | 8.5% |
| Travelodge by Wyndham | Wyndham | 5% | 3.5% (2% marketing plus 1.5% reservation fee), plus a daily charge of 5 to 10 cents per room | 8.5% |
| Spark by Hilton | Hilton | 5.5% | 3.5% | 9% |
| Red Roof Inn | Red Roof | 5% | 4% (Marketing and Reservation Fee) | 9% |
| Red Roof PLUS+ | Red Roof | 5% of GRR | 4% of GRR | 9% |
| Days Inn by Wyndham | Wyndham | 5.5% | 3.8% (System Assessment Fee) | 9.3% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask G6 Hospitality for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other G6 Hospitality brands
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.