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SureStay Studio Franchise Fees 2025: Royalty, Marketing and Initial Fee
SureStay Studio is an extended stay brand from BWH Hotels. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
SureStay Studio fees at a glance
| Initial fee | $25,000 + $100 per room over 100 rooms, plus $2,500 application fee |
|---|---|
| Royalty | 4% of gross rooms revenue |
| Marketing or program fee | 4% of gross rooms revenue (sales & marketing fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | BWH Hotels |
| Segment | Extended stay |
| Disclosure year | 2025 |
Note: One FDD covers SureStay, SureStay Plus and SureStay Studio. PMS support about $3.97/room/month.
Source: From a franchise research site quoting the brand’s Franchise Disclosure Document (FDD summary). Source 1 · Source 2
How SureStay Studio compares
We don’t show a single headline percentage for SureStay Studio, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the extended stay brands below.
| Extended stay brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| stayAPT Suites | stayAPT Suites | Greater of $2,500 per month or 5% | 2% (marketing fee; can rise to 3%) | 7% |
| Apartment Collection by Hilton | Hilton | 5% | 2.5% | 7.5% |
| Candlewood Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Staybridge Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Atwell Suites | IHG | 5% of gross suites revenue | 3% (Services Contribution) | 8% |
| Hyatt Studios | Hyatt | 5% | 3% (Commercial Services Fee) | 8% |
| Hawthorn Extended Stay by Wyndham | Wyndham | 5.5% | 2.5% (marketing and reservation contribution) | 8% |
| LivSmart Studios by Hilton | Hilton | 6% | 2.5% | 8.5% |
| Hyatt House | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| MainStay Suites | Choice Hotels | 6% | 2.5% (Marketing and Reservation Fee) | 8.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask BWH Hotels for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other BWH Hotels brands
Best Western · Best Western Plus · Best Western Premier · Vib · GLo · Aiden · Executive Residency by Best Western · @HOME by Best Western · SureStay Hotel · SureStay Plus · SureStay Collection · BW Premier Collection · BW Signature Collection · WorldHotels (all collections)
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.