Hotel franchise fees › WorldHotels (all collections)
WorldHotels (all collections) Franchise Fees 2026: Royalty, Marketing and Initial Fee
WorldHotels (all collections) is a soft-brand brand from BWH Hotels. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
WorldHotels (all collections) fees at a glance
| Initial fee | $25,000 |
|---|---|
| Royalty | 2%-4% |
| Marketing or program fee | 2% |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | BWH Hotels |
| Segment | Soft brand |
| Disclosure year | — |
Source: Fees the franchisor supplied to a trade publication. Confirm them in the brand’s current FDD before you sign. Source 1
How WorldHotels (all collections) compares
We don’t show a single headline percentage for WorldHotels (all collections), because its fees aren’t two simple percentages of rooms revenue. Compare the royalty and marketing lines directly with the soft-brand brands below.
| Soft brand brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Trademark Collection by Wyndham | Wyndham | 5.5% (membership fee) | 2% (marketing fee) | 7.5% |
| Classico Collection by Sonesta | Sonesta | 5% | 2.5% (Brand Promotion Fee; can rise to 3.5%) | 7.5% |
| MOD Collection by Sonesta | Sonesta | 5% of GRR | 2.5% of GRR | 7.5% |
| The Red Collection | Red Roof | 4.5% of GRR | 3% of GRR | 7.5% |
| Ascend Hotel Collection | Choice Hotels | 5% (membership fee) | 3% (Marketing and Reservation Fee) | 8% |
| Vignette Collection | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Noted Collection | IHG | 5% | 3.5% | 8.5% |
| Curio Collection by Hilton | Hilton | 5% | 4% | 9% |
| Tapestry Collection by Hilton | Hilton | 5% | 4% | 9% |
| Outset Collection by Hilton | Hilton | 5% | 4% | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask BWH Hotels for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other BWH Hotels brands
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Keep going
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- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.