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Cambria Hotels Franchise Fees 2026: Royalty, Marketing and Initial Fee
Cambria Hotels is an upscale brand from Choice Hotels. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Cambria Hotels fees at a glance
| Initial fee | $500 per room, minimum $60,000 (new franchises); higher for transfers and renewals |
|---|---|
| Royalty | 6% |
| Marketing or program fee | 3% (Marketing and Reservation Fee) |
| Royalty plus marketing | 9% of rooms revenue |
| Franchisor | Choice Hotels |
| Segment | Upscale |
| Disclosure year | 2026 |
Note: 2026 FDD (issued April 1, 2026) on file with the Minnesota Department of Commerce. Plus a Choice Privileges loyalty fee on member stays.
Source: Read in Cambria Hotels’s 2026 Franchise Disclosure Document (FDD). Source 1
How Cambria Hotels compares
Cambria Hotels’s royalty and marketing fees add up to 9% of rooms revenue. That is above the 8.7% average for the 11 upscale brands in our table with a comparable headline figure, the 9th-lowest of the 11.
| Upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Crowne Plaza | IHG | 5% | 3% (Services Contribution) | 8% |
| voco | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| EVEN Hotels | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Hyatt Place | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| Sonesta Hotels, Resorts & Cruises | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| The Royal Sonesta | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| Sonesta Select | Sonesta | 5% | 3.5% (Brand Promotion Fee; can rise to 4.5%) | 8.5% |
| DoubleTree by Hilton | Hilton | 5% | 4% | 9% |
| Radisson | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Hilton Garden Inn | Hilton | 5.5% | 4% | 9.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Choice Hotels for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Choice Hotels brands
Comfort Inn · Comfort Suites · Quality Inn · Sleep Inn · Clarion · Clarion Pointe · Ascend Hotel Collection · Econo Lodge · Rodeway Inn · MainStay Suites · Suburban Studios · WoodSpring Suites · Everhome Suites · Country Inn & Suites by Radisson · Radisson · Radisson Blu · Radisson Individuals · Park Inn by Radisson
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.