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Hyatt Place Franchise Fees 2026: Royalty, Marketing and Initial Fee
Hyatt Place is an upscale brand from Hyatt. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Hyatt Place fees at a glance
| Initial fee | $75,000 plus $500 per room over 150 (new development) |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 3.5% (Commercial Services Fee) |
| Royalty plus marketing | 8.5% of rooms revenue |
| Franchisor | Hyatt |
| Segment | Upscale |
| Disclosure year | 2026 |
Note: 2026 FDD (issued March 27, 2026) on file with the Minnesota Department of Commerce. Also a World of Hyatt loyalty assessment on eligible revenue.
Source: Read in Hyatt Place’s 2026 Franchise Disclosure Document (FDD). Source 1
How Hyatt Place compares
Hyatt Place’s royalty and marketing fees add up to 8.5% of rooms revenue. That is below the 8.7% average for the 11 upscale brands in our table with a comparable headline figure, the 4th-lowest of the 11.
| Upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Crowne Plaza | IHG | 5% | 3% (Services Contribution) | 8% |
| voco | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| EVEN Hotels | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Sonesta Hotels, Resorts & Cruises | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| The Royal Sonesta | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| Sonesta Select | Sonesta | 5% | 3.5% (Brand Promotion Fee; can rise to 4.5%) | 8.5% |
| DoubleTree by Hilton | Hilton | 5% | 4% | 9% |
| Cambria Hotels | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Radisson | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Hilton Garden Inn | Hilton | 5.5% | 4% | 9.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hyatt for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Hyatt brands
Hyatt House · Hyatt Studios · Hyatt Select · Caption by Hyatt · JdV by Hyatt · The Unbound Collection by Hyatt · Destination by Hyatt · Unscripted by Hyatt · Hyatt Regency · Hyatt Centric · Thompson Hotels · The StandardX
Keep going
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.