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Radisson Blu Franchise Fees 2026: Royalty, Marketing and Initial Fee
Radisson Blu is an upper upscale brand from Choice Hotels. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Radisson Blu fees at a glance
| Initial fee | $500 per room, minimum $100,000 (new franchises); $750 per room, minimum $100,000 (transfers and renewals) |
|---|---|
| Royalty | 6% |
| Marketing or program fee | 3% (Marketing and Reservation Fee) |
| Royalty plus marketing | 9% of rooms revenue |
| Franchisor | Choice Hotels |
| Segment | Upper upscale |
| Disclosure year | 2026 |
Note: 2026 FDD (issued April 1, 2026, amended May 20, 2026) on file with the Minnesota Department of Commerce. Plus a Choice Privileges loyalty fee on member stays.
Source: Read in Radisson Blu’s 2026 Franchise Disclosure Document (FDD). Source 1
How Radisson Blu compares
Radisson Blu’s royalty and marketing fees add up to 9% of rooms revenue. That is above the 8.5% average for the 4 upper upscale brands in our table with a comparable headline figure, the highest of the 4.
| Upper upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Wyndham Grand | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Dolce Hotels and Resorts by Wyndham | Wyndham | 5% | 3% (marketing fee) | 8% |
| Hilton Hotels & Resorts | Hilton | 5% | 4% | 9% |
| Embassy Suites by Hilton | Hilton | 3.5% year 1, 4.5% year 2, 5.5% thereafter (new development/conversion); 5.5% for change of ownership or re-licensing | 4% | — |
| Sheraton | Marriott | 6% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Marriott Hotels | Marriott | 6% of gross room sales plus 3% of gross F&B sales | 1% | — |
| Westin | Marriott | 7% of gross room sales plus 3% of gross F&B sales | 1.325% | — |
| Le Méridien | Marriott | 5% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Renaissance | Marriott | 5% | 1.5% | — |
| Delta Hotels | Marriott | 5% | 1.5% | — |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Choice Hotels for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Choice Hotels brands
Comfort Inn · Comfort Suites · Quality Inn · Sleep Inn · Clarion · Clarion Pointe · Cambria Hotels · Ascend Hotel Collection · Econo Lodge · Rodeway Inn · MainStay Suites · Suburban Studios · WoodSpring Suites · Everhome Suites · Country Inn & Suites by Radisson · Radisson · Radisson Individuals · Park Inn by Radisson
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.