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Howard Johnson by Wyndham Franchise Fees 2025: Royalty, Marketing and Initial Fee
Howard Johnson by Wyndham is an economy brand from Wyndham. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Howard Johnson by Wyndham fees at a glance
| Initial fee | Greater of $35,000 or $350 per room, plus $2,500 application fee |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 3.5% (2% marketing contribution plus 1.5% room sales charge) |
| Royalty plus marketing | 8.5% of rooms revenue |
| Franchisor | Wyndham |
| Segment | Economy |
| Disclosure year | 2025 |
Note: 2025 FDD (issued March 31, 2025) on file with the Minnesota Department of Commerce. Wyndham also charges a loyalty program fee on member stays.
Source: Read in Howard Johnson by Wyndham’s 2025 Franchise Disclosure Document (FDD). Source 1
How Howard Johnson by Wyndham compares
Howard Johnson by Wyndham’s royalty and marketing fees add up to 8.5% of rooms revenue. That is below the 8.7% average for the 10 economy brands in our table with a comparable headline figure, the 5th-lowest of the 10.
| Economy brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Microtel Inn & Suites by Wyndham | Wyndham | 6% | 2% (marketing and reservation contribution) | 8% |
| Econo Lodge | Choice Hotels | 5% | 3.5% (Marketing and Reservation Fee) | 8.5% |
| Rodeway Inn | Choice Hotels | 5% | 3.5% (Marketing and Reservation Fee) | 8.5% |
| Super 8 by Wyndham | Wyndham | 5.5% | 3% (System Assessment Fee) | 8.5% |
| Travelodge by Wyndham | Wyndham | 5% | 3.5% (2% marketing plus 1.5% reservation fee), plus a daily charge of 5 to 10 cents per room | 8.5% |
| Spark by Hilton | Hilton | 5.5% | 3.5% | 9% |
| Red Roof Inn | Red Roof | 5% | 4% (Marketing and Reservation Fee) | 9% |
| Red Roof PLUS+ | Red Roof | 5% of GRR | 4% of GRR | 9% |
| Days Inn by Wyndham | Wyndham | 5.5% | 3.8% (System Assessment Fee) | 9.3% |
| SureStay Hotel | BWH Hotels | 4% of gross rooms revenue | 4% of gross rooms revenue (sales & marketing fee) | — |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Wyndham for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Wyndham brands
La Quinta by Wyndham · Days Inn by Wyndham · Super 8 by Wyndham · Microtel Inn & Suites by Wyndham · Ramada by Wyndham · Wingate by Wyndham · Hawthorn Extended Stay by Wyndham · Baymont by Wyndham · Travelodge by Wyndham · AmericInn by Wyndham · Trademark Collection by Wyndham · Wyndham Garden · Wyndham Hotels & Resorts · WaterWalk Extended Stay by Wyndham · Registry Collection Hotels · TRYP by Wyndham · Wyndham Grand · Dolce Hotels and Resorts by Wyndham · ECHO Suites Extended Stay by Wyndham
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.