Hotel franchise fees › Signature Inn
Signature Inn Franchise Fees 2026: Royalty, Marketing and Initial Fee
Signature Inn is a midscale brand from Sonesta. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Signature Inn fees at a glance
| Initial fee | $20,000 plus $150 per room above 70 |
|---|---|
| Royalty | $42 per room per month |
| Marketing or program fee | $18 per room per month (Brand Promotion Fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Sonesta |
| Segment | Midscale |
| Disclosure year | 2026 |
Note: Flat per-room fees, not a % of revenue. 2026 FDD (issued March 31, 2026) on file with the Minnesota Department of Commerce. Plus a Sonesta Travel Pass loyalty fee on qualified revenue.
Source: Read in Signature Inn’s 2026 Franchise Disclosure Document (FDD). Source 1
How Signature Inn compares
We don’t show a single headline percentage for Signature Inn, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the midscale brands below.
| Midscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| avid hotels | IHG | 5% | 3% (Services Contribution) | 8% |
| Red Lion Hotels / Red Lion Inn & Suites | Sonesta | 5% of GRR | 3% of GRR | 8% |
| AmericInn by Wyndham | Wyndham | 5% of gross revenues | 3.25% (2% marketing plus 1.25% reservation fee) | 8.25% |
| Garner | IHG | 5.5% | 3% (Services Contribution) | 8.5% |
| Ramada by Wyndham | Wyndham | 5% | 3.5% (2% marketing plus 1.5% reservation fee) | 8.5% |
| Baymont by Wyndham | Wyndham | 5% | 3.5% (System Assessment Fee) | 8.5% |
| Sonesta Essential | Sonesta | 5% | 3.5% (Brand Promotion Fee; can rise to 4.5%) | 8.5% |
| Quality Inn | Choice Hotels | 5.25% | 3.5% (Marketing and Reservation Fee) | 8.75% |
| Clarion | Choice Hotels | 5.5% | 3.25% (Marketing and Reservation Fee) | 8.75% |
| Clarion Pointe | Choice Hotels | 5.5% | 3.25% (Marketing and Reservation Fee) | 8.75% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Sonesta for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Sonesta brands
Sonesta Hotels, Resorts & Cruises · The Royal Sonesta · The James Hotels · Classico Collection by Sonesta · MOD Collection by Sonesta · Sonesta Select · Sonesta Essential · Sonesta ES Suites · Sonesta Simply Suites · Red Lion Hotels / Red Lion Inn & Suites · Americas Best Value Inn
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.