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Sonesta Simply Suites Franchise Fees 2025: Royalty, Marketing and Initial Fee
Sonesta Simply Suites is an extended stay brand from Sonesta. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Sonesta Simply Suites fees at a glance
| Initial fee | Greater of $50,000 or $400 per room |
|---|---|
| Royalty | 5% of gross rooms revenue |
| Marketing or program fee | 3.5%-4.5% brand promotion fee |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Sonesta |
| Segment | Extended stay |
| Disclosure year | 2025 |
Note: Plus loyalty program fee 2.5%-4.5%; reservation fees $1.75-$10.50/transaction.
Source: From a franchise research site quoting the brand’s Franchise Disclosure Document (FDD summary). Source 1 · Source 2
How Sonesta Simply Suites compares
We don’t show a single headline percentage for Sonesta Simply Suites, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the extended stay brands below.
| Extended stay brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| stayAPT Suites | stayAPT Suites | Greater of $2,500 per month or 5% | 2% (marketing fee; can rise to 3%) | 7% |
| Apartment Collection by Hilton | Hilton | 5% | 2.5% | 7.5% |
| Candlewood Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Staybridge Suites | IHG | 5.5% of gross suites revenue | 2.5% (Services Contribution) | 8% |
| Atwell Suites | IHG | 5% of gross suites revenue | 3% (Services Contribution) | 8% |
| Hyatt Studios | Hyatt | 5% | 3% (Commercial Services Fee) | 8% |
| Hawthorn Extended Stay by Wyndham | Wyndham | 5.5% | 2.5% (marketing and reservation contribution) | 8% |
| LivSmart Studios by Hilton | Hilton | 6% | 2.5% | 8.5% |
| Hyatt House | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| MainStay Suites | Choice Hotels | 6% | 2.5% (Marketing and Reservation Fee) | 8.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Sonesta for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Sonesta brands
Sonesta Hotels, Resorts & Cruises · The Royal Sonesta · The James Hotels · Classico Collection by Sonesta · MOD Collection by Sonesta · Sonesta Select · Sonesta Essential · Sonesta ES Suites · Red Lion Hotels / Red Lion Inn & Suites · Americas Best Value Inn · Signature Inn
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.