Hotel franchise fees › Americas Best Value Inn
Americas Best Value Inn Franchise Fees 2026: Royalty, Marketing and Initial Fee
Americas Best Value Inn is an economy brand from Sonesta. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Americas Best Value Inn fees at a glance
| Initial fee | $17,500 plus $150 per room above 50 |
|---|---|
| Royalty | $32 per room per month |
| Marketing or program fee | $18 per room per month (Brand Promotion Fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Sonesta |
| Segment | Economy |
| Disclosure year | 2026 |
Note: Flat per-room fees, not a % of revenue. 2026 FDD (issued March 31, 2026) on file with the Minnesota Department of Commerce. Plus a Sonesta Travel Pass loyalty fee on qualified revenue.
Source: Read in Americas Best Value Inn’s 2026 Franchise Disclosure Document (FDD). Source 1
How Americas Best Value Inn compares
We don’t show a single headline percentage for Americas Best Value Inn, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the economy brands below.
| Economy brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Microtel Inn & Suites by Wyndham | Wyndham | 6% | 2% (marketing and reservation contribution) | 8% |
| Econo Lodge | Choice Hotels | 5% | 3.5% (Marketing and Reservation Fee) | 8.5% |
| Rodeway Inn | Choice Hotels | 5% | 3.5% (Marketing and Reservation Fee) | 8.5% |
| Super 8 by Wyndham | Wyndham | 5.5% | 3% (System Assessment Fee) | 8.5% |
| Howard Johnson by Wyndham | Wyndham | 5% | 3.5% (2% marketing contribution plus 1.5% room sales charge) | 8.5% |
| Travelodge by Wyndham | Wyndham | 5% | 3.5% (2% marketing plus 1.5% reservation fee), plus a daily charge of 5 to 10 cents per room | 8.5% |
| Spark by Hilton | Hilton | 5.5% | 3.5% | 9% |
| Red Roof Inn | Red Roof | 5% | 4% (Marketing and Reservation Fee) | 9% |
| Red Roof PLUS+ | Red Roof | 5% of GRR | 4% of GRR | 9% |
| Days Inn by Wyndham | Wyndham | 5.5% | 3.8% (System Assessment Fee) | 9.3% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Sonesta for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.