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Classico Collection by Sonesta Franchise Fees 2026: Royalty, Marketing and Initial Fee
Classico Collection by Sonesta is a soft-brand brand from Sonesta. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Classico Collection by Sonesta fees at a glance
| Initial fee | Greater of $75,000 or $500 per room |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 2.5% (Brand Promotion Fee; can rise to 3.5%) |
| Royalty plus marketing | 7.5% of rooms revenue |
| Franchisor | Sonesta |
| Segment | Soft brand |
| Disclosure year | 2026 |
Note: 2026 FDD (issued March 31, 2026) on file with the Minnesota Department of Commerce. Plus a Sonesta Travel Pass loyalty fee on qualified revenue.
Source: Read in Classico Collection by Sonesta’s 2026 Franchise Disclosure Document (FDD). Source 1
How Classico Collection by Sonesta compares
Classico Collection by Sonesta’s royalty and marketing fees add up to 7.5% of rooms revenue. That is below the 8.3% average for the 11 soft-brand brands in our table with a comparable headline figure, the 2nd-lowest of the 11.
| Soft brand brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Trademark Collection by Wyndham | Wyndham | 5.5% (membership fee) | 2% (marketing fee) | 7.5% |
| MOD Collection by Sonesta | Sonesta | 5% of GRR | 2.5% of GRR | 7.5% |
| The Red Collection | Red Roof | 4.5% of GRR | 3% of GRR | 7.5% |
| Ascend Hotel Collection | Choice Hotels | 5% (membership fee) | 3% (Marketing and Reservation Fee) | 8% |
| Vignette Collection | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Noted Collection | IHG | 5% | 3.5% | 8.5% |
| Curio Collection by Hilton | Hilton | 5% | 4% | 9% |
| Tapestry Collection by Hilton | Hilton | 5% | 4% | 9% |
| Outset Collection by Hilton | Hilton | 5% | 4% | 9% |
| Radisson Individuals | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Sonesta for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Sonesta brands
Sonesta Hotels, Resorts & Cruises · The Royal Sonesta · The James Hotels · MOD Collection by Sonesta · Sonesta Select · Sonesta Essential · Sonesta ES Suites · Sonesta Simply Suites · Red Lion Hotels / Red Lion Inn & Suites · Americas Best Value Inn · Signature Inn
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.