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Embassy Suites by Hilton Franchise Fees 2026: Royalty, Marketing and Initial Fee
Embassy Suites by Hilton is an upper upscale brand from Hilton. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Embassy Suites by Hilton fees at a glance
| Initial fee | $100,000 plus $400 for each additional guest room or suite over 250 (new development or conversion) |
|---|---|
| Royalty | 3.5% year 1, 4.5% year 2, 5.5% thereafter (new development/conversion); 5.5% for change of ownership or re-licensing |
| Marketing or program fee | 4% |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Hilton |
| Segment | Upper upscale |
| Disclosure year | 2026 |
Note: Royalty ramps up for new development/conversion. Change of ownership application fee $200,000; re-licensing $100,000.
Source: Read in Embassy Suites by Hilton’s 2026 Franchise Disclosure Document (FDD). Source 1
How Embassy Suites by Hilton compares
We don’t show a single headline percentage for Embassy Suites by Hilton, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the upper upscale brands below.
| Upper upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Wyndham Grand | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Dolce Hotels and Resorts by Wyndham | Wyndham | 5% | 3% (marketing fee) | 8% |
| Hilton Hotels & Resorts | Hilton | 5% | 4% | 9% |
| Radisson Blu | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Sheraton | Marriott | 6% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Marriott Hotels | Marriott | 6% of gross room sales plus 3% of gross F&B sales | 1% | — |
| Westin | Marriott | 7% of gross room sales plus 3% of gross F&B sales | 1.325% | — |
| Le Méridien | Marriott | 5% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Renaissance | Marriott | 5% | 1.5% | — |
| Delta Hotels | Marriott | 5% | 1.5% | — |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hilton for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Hilton brands
Hampton by Hilton · Hilton Garden Inn · Home2 Suites by Hilton · Tru by Hilton · Homewood Suites by Hilton · DoubleTree by Hilton · Hilton Hotels & Resorts · Curio Collection by Hilton · Tapestry Collection by Hilton · Canopy by Hilton · Motto by Hilton · Spark by Hilton · LivSmart Studios by Hilton · Tempo by Hilton · Graduate by Hilton · LXR Hotels & Resorts · Outset Collection by Hilton · Apartment Collection by Hilton · Undergraduate by Hilton
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.