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Marriott Hotels Franchise Fees 2026: Royalty, Marketing and Initial Fee
Marriott Hotels is an upper upscale brand from Marriott. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Marriott Hotels fees at a glance
| Initial fee | New-to-system: $100,000 plus $400 per guestroom in excess of 250 guestrooms; existing/conversion: greater of $150,000 or $500 per guestroom |
|---|---|
| Royalty | 6% of gross room sales plus 3% of gross F&B sales |
| Marketing or program fee | 1% |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Marriott |
| Segment | Upper upscale |
| Disclosure year | 2026 |
Note: Marketing = marketing-fund portion of a Program Services Contribution of 1.62% of GRS plus US$50,000/yr plus US$510/room/yr.
Source: Initial fee: FDD; rates: FDD summary. Source 1 · Source 2 · Source 3
How Marriott Hotels compares
We don’t show a single headline percentage for Marriott Hotels, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the upper upscale brands below.
| Upper upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Wyndham Grand | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Dolce Hotels and Resorts by Wyndham | Wyndham | 5% | 3% (marketing fee) | 8% |
| Hilton Hotels & Resorts | Hilton | 5% | 4% | 9% |
| Radisson Blu | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Embassy Suites by Hilton | Hilton | 3.5% year 1, 4.5% year 2, 5.5% thereafter (new development/conversion); 5.5% for change of ownership or re-licensing | 4% | — |
| Sheraton | Marriott | 6% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Westin | Marriott | 7% of gross room sales plus 3% of gross F&B sales | 1.325% | — |
| Le Méridien | Marriott | 5% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Renaissance | Marriott | 5% | 1.5% | — |
| Delta Hotels | Marriott | 5% | 1.5% | — |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Marriott for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Marriott brands
Courtyard · Fairfield by Marriott · Residence Inn · SpringHill Suites · TownePlace Suites · AC Hotels · Aloft · Element · Moxy · Four Points by Sheraton · Sheraton · JW Marriott · Westin · Le Méridien · Renaissance · Autograph Collection · Tribute Portfolio · Delta Hotels · The Luxury Collection · City Express by Marriott · StudioRes · Apartments by Marriott Bonvoy · citizenM · Series by Marriott · Outdoor Collection by Marriott Bonvoy
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.