Hotel franchise fees › Fairfield by Marriott
Fairfield by Marriott Franchise Fees 2026: Royalty, Marketing and Initial Fee
Fairfield by Marriott is an upper midscale brand from Marriott. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Fairfield by Marriott fees at a glance
| Initial fee | New-to-system: $75,000 plus $400 per guestroom in excess of 125 guestrooms; existing: greater of $150,000 or $500 per guestroom |
|---|---|
| Royalty | 5.5% |
| Marketing or program fee | 2.5% |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Marriott |
| Segment | Upper midscale |
| Disclosure year | 2026 |
Note: Marketing = marketing-fund portion of a Program Services Contribution of 3.85% of gross room sales plus $7,000/yr plus $135/room/yr.
Source: Initial fee: FDD; rates: trade press. Source 1 · Source 2
How Fairfield by Marriott compares
We don’t show a single headline percentage for Fairfield by Marriott, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the upper midscale brands below.
| Upper midscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| GrandStay Hotels | GrandStay | 5% | 2% | 7% |
| Holiday Inn | IHG | 5% | 3% (Services Contribution) | 8% |
| Hyatt Select | Hyatt | 5% | 3% (Commercial Services Fee) | 8% |
| Wyndham Garden | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Wingate by Wyndham | Wyndham | 5.5% | 3% (System Assessment Fee) | 8.5% |
| Undergraduate by Hilton | Hilton | 5% | 4% | 9% |
| Holiday Inn Express | IHG | 6% | 3% (Services Contribution) | 9% |
| Comfort Inn | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Comfort Suites | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Country Inn & Suites by Radisson | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Marriott for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Marriott brands
Courtyard · Residence Inn · SpringHill Suites · TownePlace Suites · AC Hotels · Aloft · Element · Moxy · Four Points by Sheraton · Sheraton · Marriott Hotels · JW Marriott · Westin · Le Méridien · Renaissance · Autograph Collection · Tribute Portfolio · Delta Hotels · The Luxury Collection · City Express by Marriott · StudioRes · Apartments by Marriott Bonvoy · citizenM · Series by Marriott · Outdoor Collection by Marriott Bonvoy
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.