Hotel franchise fees › The Luxury Collection
The Luxury Collection Franchise Fees 2026: Royalty, Marketing and Initial Fee
The Luxury Collection is a luxury brand from Marriott. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
The Luxury Collection fees at a glance
| Initial fee | New-to-system: $100,000 plus $400 per guestroom in excess of 250 guestrooms; existing: greater of $150,000 or $500 per guestroom |
|---|---|
| Royalty | Not found |
| Marketing or program fee | Not found |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Marriott |
| Segment | Luxury |
| Disclosure year | 2026 |
Source: Read in The Luxury Collection’s 2026 Franchise Disclosure Document (FDD). Source 1
How The Luxury Collection compares
We don’t show a single headline percentage for The Luxury Collection, because its fees aren’t two simple percentages of rooms revenue. Compare the royalty and marketing lines directly with the luxury brands below.
| Luxury brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Registry Collection Hotels | Wyndham | 5% (membership fee) | 3% (marketing fee) | 8% |
| LXR Hotels & Resorts | Hilton | 5% | 4% | 9% |
| JW Marriott | Marriott | 6% of gross room sales plus 3% of gross F&B sales | 1% | — |
| Kimpton | IHG | 6% plus 1% of food and beverage sales | 3% (Services Contribution) | — |
| InterContinental | IHG | 6% plus 2% of food and beverage sales | 3% (Sales and Marketing Services Contribution) | — |
| Thompson Hotels | Hyatt | 5% plus 2% of food and beverage revenue | 3.5% (Commercial Services Fee) | — |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Marriott for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
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Keep going
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.