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Hyatt Select Franchise Fees 2026: Royalty, Marketing and Initial Fee
Hyatt Select is an upper midscale brand from Hyatt. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Hyatt Select fees at a glance
| Initial fee | $50,000 plus $500 per room over 125 (new development) |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 3% (Commercial Services Fee) |
| Royalty plus marketing | 8% of rooms revenue |
| Franchisor | Hyatt |
| Segment | Upper midscale |
| Disclosure year | 2026 |
Note: 2026 FDD (issued March 27, 2026) on file with the Minnesota Department of Commerce. Also a World of Hyatt loyalty assessment on eligible revenue.
Source: Read in Hyatt Select’s 2026 Franchise Disclosure Document (FDD). Source 1
How Hyatt Select compares
Hyatt Select’s royalty and marketing fees add up to 8% of rooms revenue. That is below the 8.7% average for the 11 upper midscale brands in our table with a comparable headline figure, the 3rd-lowest of the 11.
| Upper midscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| GrandStay Hotels | GrandStay | 5% | 2% | 7% |
| Holiday Inn | IHG | 5% | 3% (Services Contribution) | 8% |
| Wyndham Garden | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Wingate by Wyndham | Wyndham | 5.5% | 3% (System Assessment Fee) | 8.5% |
| Undergraduate by Hilton | Hilton | 5% | 4% | 9% |
| Holiday Inn Express | IHG | 6% | 3% (Services Contribution) | 9% |
| Comfort Inn | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Comfort Suites | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Country Inn & Suites by Radisson | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Hampton by Hilton | Hilton | 6% | 4% | 10% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hyatt for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Hyatt brands
Hyatt Place · Hyatt House · Hyatt Studios · Caption by Hyatt · JdV by Hyatt · The Unbound Collection by Hyatt · Destination by Hyatt · Unscripted by Hyatt · Hyatt Regency · Hyatt Centric · Thompson Hotels · The StandardX
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.