Hotel franchise fees › Four Points by Sheraton
Four Points by Sheraton Franchise Fees 2026: Royalty, Marketing and Initial Fee
Four Points by Sheraton is an upscale brand from Marriott. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Four Points by Sheraton fees at a glance
| Initial fee | New-to-system: $75,000 plus $400 per guestroom in excess of 150 guestrooms; existing: greater of $150,000 or $500 per guestroom |
|---|---|
| Royalty | 5.5% |
| Marketing or program fee | 1% |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Marriott |
| Segment | Upscale |
| Disclosure year | 2026 |
Note: Marketing = marketing-fund portion of a Program Services Contribution of 2.75% of gross room sales plus $10,000/yr plus $220/room/yr.
Source: Initial fee: FDD; rates: trade press. Source 1 · Source 2
How Four Points by Sheraton compares
We don’t show a single headline percentage for Four Points by Sheraton, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the upscale brands below.
| Upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Crowne Plaza | IHG | 5% | 3% (Services Contribution) | 8% |
| voco | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| EVEN Hotels | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Hyatt Place | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| Sonesta Hotels, Resorts & Cruises | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| The Royal Sonesta | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| Sonesta Select | Sonesta | 5% | 3.5% (Brand Promotion Fee; can rise to 4.5%) | 8.5% |
| DoubleTree by Hilton | Hilton | 5% | 4% | 9% |
| Cambria Hotels | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Radisson | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Marriott for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Marriott brands
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.