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Hampton by Hilton Franchise Fees 2026: Royalty, Marketing and Initial Fee
Hampton by Hilton is an upper midscale brand from Hilton. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Hampton by Hilton fees at a glance
| Initial fee | $100,000 plus $400 for each additional guest room or suite over 150 (new development or conversion) |
|---|---|
| Royalty | 6% |
| Marketing or program fee | 4% |
| Royalty plus marketing | 10% of rooms revenue |
| Franchisor | Hilton |
| Segment | Upper midscale |
| Disclosure year | 2026 |
Note: Change of ownership application fee $200,000; re-licensing $100,000.
Source: Read in Hampton by Hilton’s 2026 Franchise Disclosure Document (FDD). Source 1
How Hampton by Hilton compares
Hampton by Hilton’s royalty and marketing fees add up to 10% of rooms revenue. That is above the 8.7% average for the 11 upper midscale brands in our table with a comparable headline figure, the highest of the 11.
| Upper midscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| GrandStay Hotels | GrandStay | 5% | 2% | 7% |
| Holiday Inn | IHG | 5% | 3% (Services Contribution) | 8% |
| Hyatt Select | Hyatt | 5% | 3% (Commercial Services Fee) | 8% |
| Wyndham Garden | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Wingate by Wyndham | Wyndham | 5.5% | 3% (System Assessment Fee) | 8.5% |
| Undergraduate by Hilton | Hilton | 5% | 4% | 9% |
| Holiday Inn Express | IHG | 6% | 3% (Services Contribution) | 9% |
| Comfort Inn | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Comfort Suites | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
| Country Inn & Suites by Radisson | Choice Hotels | 6% | 3.5% (Marketing and Reservation Fee) | 9.5% |
What it costs on a typical hotel
Take a 100-room Hampton by Hilton running 70% occupancy at a $130 average daily rate. That is about $3,321,500 in rooms revenue a year.
| Royalty (6%) | $199,290 a year |
| Marketing (4%) | $132,860 a year |
| Royalty plus marketing | $332,150 a year |
Illustrative math by The Hotelier Times, not a quote. It leaves out reservation, loyalty, technology and other program fees, which usually push the real total higher.
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hilton for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Hilton brands
Hilton Garden Inn · Home2 Suites by Hilton · Tru by Hilton · Homewood Suites by Hilton · DoubleTree by Hilton · Embassy Suites by Hilton · Hilton Hotels & Resorts · Curio Collection by Hilton · Tapestry Collection by Hilton · Canopy by Hilton · Motto by Hilton · Spark by Hilton · LivSmart Studios by Hilton · Tempo by Hilton · Graduate by Hilton · LXR Hotels & Resorts · Outset Collection by Hilton · Apartment Collection by Hilton · Undergraduate by Hilton
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.