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Curio Collection by Hilton Franchise Fees 2026: Royalty, Marketing and Initial Fee
Curio Collection by Hilton is a soft-brand brand from Hilton. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Curio Collection by Hilton fees at a glance
| Initial fee | $85,000 plus $400 for each additional guest room or suite over 250 (new development or conversion) |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 4% |
| Royalty plus marketing | 9% of rooms revenue |
| Franchisor | Hilton |
| Segment | Soft brand |
| Disclosure year | 2026 |
Note: Spa royalty 2% of gross spa revenue if eforea spa amendment applies.
Source: Read in Curio Collection by Hilton’s 2026 Franchise Disclosure Document (FDD). Source 1
How Curio Collection by Hilton compares
Curio Collection by Hilton’s royalty and marketing fees add up to 9% of rooms revenue. That is above the 8.3% average for the 11 soft-brand brands in our table with a comparable headline figure, the 8th-lowest of the 11.
| Soft brand brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Trademark Collection by Wyndham | Wyndham | 5.5% (membership fee) | 2% (marketing fee) | 7.5% |
| Classico Collection by Sonesta | Sonesta | 5% | 2.5% (Brand Promotion Fee; can rise to 3.5%) | 7.5% |
| MOD Collection by Sonesta | Sonesta | 5% of GRR | 2.5% of GRR | 7.5% |
| The Red Collection | Red Roof | 4.5% of GRR | 3% of GRR | 7.5% |
| Ascend Hotel Collection | Choice Hotels | 5% (membership fee) | 3% (Marketing and Reservation Fee) | 8% |
| Vignette Collection | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Noted Collection | IHG | 5% | 3.5% | 8.5% |
| Tapestry Collection by Hilton | Hilton | 5% | 4% | 9% |
| Outset Collection by Hilton | Hilton | 5% | 4% | 9% |
| Radisson Individuals | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
What it costs on a typical hotel
Take a 100-room Curio Collection by Hilton running 70% occupancy at a $130 average daily rate. That is about $3,321,500 in rooms revenue a year.
| Royalty (5%) | $166,075 a year |
| Marketing (4%) | $132,860 a year |
| Royalty plus marketing | $298,935 a year |
Illustrative math by The Hotelier Times, not a quote. It leaves out reservation, loyalty, technology and other program fees, which usually push the real total higher.
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hilton for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Hilton brands
Hampton by Hilton · Hilton Garden Inn · Home2 Suites by Hilton · Tru by Hilton · Homewood Suites by Hilton · DoubleTree by Hilton · Embassy Suites by Hilton · Hilton Hotels & Resorts · Tapestry Collection by Hilton · Canopy by Hilton · Motto by Hilton · Spark by Hilton · LivSmart Studios by Hilton · Tempo by Hilton · Graduate by Hilton · LXR Hotels & Resorts · Outset Collection by Hilton · Apartment Collection by Hilton · Undergraduate by Hilton
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.