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LXR Hotels & Resorts Franchise Fees 2026: Royalty, Marketing and Initial Fee
LXR Hotels & Resorts is a luxury brand from Hilton. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
LXR Hotels & Resorts fees at a glance
| Initial fee | $100,000 (new development or conversion) |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 4% |
| Royalty plus marketing | 9% of rooms revenue |
| Franchisor | Hilton |
| Segment | Luxury |
| Disclosure year | 2026 |
Note: Luxury collection; change of ownership application fee $150,000; re-licensing $100,000.
Source: Read in LXR Hotels & Resorts’s 2026 Franchise Disclosure Document (FDD). Source 1
How LXR Hotels & Resorts compares
LXR Hotels & Resorts’s royalty and marketing fees add up to 9% of rooms revenue. That is above the 8.5% average for the 2 luxury brands in our table with a comparable headline figure, the highest of the 2.
| Luxury brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Registry Collection Hotels | Wyndham | 5% (membership fee) | 3% (marketing fee) | 8% |
| JW Marriott | Marriott | 6% of gross room sales plus 3% of gross F&B sales | 1% | — |
| The Luxury Collection | Marriott | Not found | Not found | — |
| Kimpton | IHG | 6% plus 1% of food and beverage sales | 3% (Services Contribution) | — |
| InterContinental | IHG | 6% plus 2% of food and beverage sales | 3% (Sales and Marketing Services Contribution) | — |
| Thompson Hotels | Hyatt | 5% plus 2% of food and beverage revenue | 3.5% (Commercial Services Fee) | — |
What it costs on a typical hotel
Take a 100-room LXR Hotels & Resorts running 70% occupancy at a $130 average daily rate. That is about $3,321,500 in rooms revenue a year.
| Royalty (5%) | $166,075 a year |
| Marketing (4%) | $132,860 a year |
| Royalty plus marketing | $298,935 a year |
Illustrative math by The Hotelier Times, not a quote. It leaves out reservation, loyalty, technology and other program fees, which usually push the real total higher.
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hilton for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Hilton brands
Hampton by Hilton · Hilton Garden Inn · Home2 Suites by Hilton · Tru by Hilton · Homewood Suites by Hilton · DoubleTree by Hilton · Embassy Suites by Hilton · Hilton Hotels & Resorts · Curio Collection by Hilton · Tapestry Collection by Hilton · Canopy by Hilton · Motto by Hilton · Spark by Hilton · LivSmart Studios by Hilton · Tempo by Hilton · Graduate by Hilton · Outset Collection by Hilton · Apartment Collection by Hilton · Undergraduate by Hilton
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.