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Hyatt Regency Franchise Fees 2026: Royalty, Marketing and Initial Fee
Hyatt Regency is an upper upscale brand from Hyatt. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Hyatt Regency fees at a glance
| Initial fee | Greater of $100,000 or $400 per room |
|---|---|
| Royalty | 6% plus 3% of food and beverage revenue |
| Marketing or program fee | $461 per room per year plus 3% (Commercial Services Fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Hyatt |
| Segment | Upper upscale |
| Disclosure year | 2026 |
Note: 2026 FDD (issued March 27, 2026) on file with the Minnesota Department of Commerce. Also a World of Hyatt loyalty assessment on eligible revenue.
Source: Read in Hyatt Regency’s 2026 Franchise Disclosure Document (FDD). Source 1
How Hyatt Regency compares
We don’t show a single headline percentage for Hyatt Regency, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the upper upscale brands below.
| Upper upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Wyndham Grand | Wyndham | 5% | 3% (Marketing and Global Sales Fee) | 8% |
| Dolce Hotels and Resorts by Wyndham | Wyndham | 5% | 3% (marketing fee) | 8% |
| Hilton Hotels & Resorts | Hilton | 5% | 4% | 9% |
| Radisson Blu | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Embassy Suites by Hilton | Hilton | 3.5% year 1, 4.5% year 2, 5.5% thereafter (new development/conversion); 5.5% for change of ownership or re-licensing | 4% | — |
| Sheraton | Marriott | 6% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Marriott Hotels | Marriott | 6% of gross room sales plus 3% of gross F&B sales | 1% | — |
| Westin | Marriott | 7% of gross room sales plus 3% of gross F&B sales | 1.325% | — |
| Le Méridien | Marriott | 5% of gross room sales plus 2% of gross F&B sales | 1% | — |
| Renaissance | Marriott | 5% | 1.5% | — |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hyatt for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.