Hotel franchise fees › The Unbound Collection by Hyatt
The Unbound Collection by Hyatt Franchise Fees 2026: Royalty, Marketing and Initial Fee
The Unbound Collection by Hyatt is a soft-brand brand from Hyatt. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
The Unbound Collection by Hyatt fees at a glance
| Initial fee | Greater of $100,000 or $400 per room |
|---|---|
| Royalty | 7% of rooms revenue from channel bookings |
| Marketing or program fee | 3.5% (Commercial Services Fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Hyatt |
| Segment | Soft brand |
| Disclosure year | 2026 |
Note: Royalty applies to rooms revenue booked through Hyatt channels. 2026 FDD (issued March 27, 2026) on file with the Minnesota Department of Commerce. Also a World of Hyatt loyalty assessment on eligible revenue.
Source: Read in The Unbound Collection by Hyatt’s 2026 Franchise Disclosure Document (FDD). Source 1
How The Unbound Collection by Hyatt compares
We don’t show a single headline percentage for The Unbound Collection by Hyatt, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the soft-brand brands below.
| Soft brand brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Trademark Collection by Wyndham | Wyndham | 5.5% (membership fee) | 2% (marketing fee) | 7.5% |
| Classico Collection by Sonesta | Sonesta | 5% | 2.5% (Brand Promotion Fee; can rise to 3.5%) | 7.5% |
| MOD Collection by Sonesta | Sonesta | 5% of GRR | 2.5% of GRR | 7.5% |
| The Red Collection | Red Roof | 4.5% of GRR | 3% of GRR | 7.5% |
| Ascend Hotel Collection | Choice Hotels | 5% (membership fee) | 3% (Marketing and Reservation Fee) | 8% |
| Vignette Collection | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Noted Collection | IHG | 5% | 3.5% | 8.5% |
| Curio Collection by Hilton | Hilton | 5% | 4% | 9% |
| Tapestry Collection by Hilton | Hilton | 5% | 4% | 9% |
| Outset Collection by Hilton | Hilton | 5% | 4% | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Hyatt for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.