Hotel franchise fees › Trademark Collection by Wyndham
Trademark Collection by Wyndham Franchise Fees 2025: Royalty, Marketing and Initial Fee
Trademark Collection by Wyndham is a soft-brand brand from Wyndham. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Trademark Collection by Wyndham fees at a glance
| Initial fee | Greater of $35,000 or $350 per room (affiliation fee), plus application fee |
|---|---|
| Royalty | 5.5% (membership fee) |
| Marketing or program fee | 2% (marketing fee) |
| Royalty plus marketing | 7.5% of rooms revenue |
| Franchisor | Wyndham |
| Segment | Soft brand |
| Disclosure year | 2025 |
Note: Soft brand with a membership agreement. 2025 FDD (issued March 31, 2025) on file with the Minnesota Department of Commerce. Wyndham also charges a loyalty program fee on member stays.
Source: Read in Trademark Collection by Wyndham’s 2025 Franchise Disclosure Document (FDD). Source 1
How Trademark Collection by Wyndham compares
Trademark Collection by Wyndham’s royalty and marketing fees add up to 7.5% of rooms revenue. That is below the 8.3% average for the 11 soft-brand brands in our table with a comparable headline figure, the lowest of the 11.
| Soft brand brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Classico Collection by Sonesta | Sonesta | 5% | 2.5% (Brand Promotion Fee; can rise to 3.5%) | 7.5% |
| MOD Collection by Sonesta | Sonesta | 5% of GRR | 2.5% of GRR | 7.5% |
| The Red Collection | Red Roof | 4.5% of GRR | 3% of GRR | 7.5% |
| Ascend Hotel Collection | Choice Hotels | 5% (membership fee) | 3% (Marketing and Reservation Fee) | 8% |
| Vignette Collection | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Noted Collection | IHG | 5% | 3.5% | 8.5% |
| Curio Collection by Hilton | Hilton | 5% | 4% | 9% |
| Tapestry Collection by Hilton | Hilton | 5% | 4% | 9% |
| Outset Collection by Hilton | Hilton | 5% | 4% | 9% |
| Radisson Individuals | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Wyndham for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Wyndham brands
La Quinta by Wyndham · Days Inn by Wyndham · Super 8 by Wyndham · Microtel Inn & Suites by Wyndham · Ramada by Wyndham · Wingate by Wyndham · Hawthorn Extended Stay by Wyndham · Baymont by Wyndham · Howard Johnson by Wyndham · Travelodge by Wyndham · AmericInn by Wyndham · Wyndham Garden · Wyndham Hotels & Resorts · WaterWalk Extended Stay by Wyndham · Registry Collection Hotels · TRYP by Wyndham · Wyndham Grand · Dolce Hotels and Resorts by Wyndham · ECHO Suites Extended Stay by Wyndham
Keep going
- Compare franchise fees for all 164 brands
- Price per key, cap rate and OTA cost calculators
- Hotels for sale across the U.S.
- 2026 hotel sales tracker
The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.