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Wyndham Hotels & Resorts Franchise Fees 2025: Royalty, Marketing and Initial Fee
Wyndham Hotels & Resorts is an upscale brand from Wyndham. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
Wyndham Hotels & Resorts fees at a glance
| Initial fee | $500/room (2025 example: $150,500 for 301 rooms) |
|---|---|
| Royalty | 5% |
| Marketing or program fee | 3% (Marketing and Global Sales Fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Wyndham |
| Segment | Upscale |
| Disclosure year | 2025 |
Note: The 2023 FDD summary gave the initial fee as the greater of $50,000 or $500/room plus a $10,000 application fee. Loyalty charge 4.25%-5.5%.
Source: From a franchise research site quoting the brand’s Franchise Disclosure Document (FDD summary). Source 1 · Source 2
How Wyndham Hotels & Resorts compares
We don’t show a single headline percentage for Wyndham Hotels & Resorts, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the upscale brands below.
| Upscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| Crowne Plaza | IHG | 5% | 3% (Services Contribution) | 8% |
| voco | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| EVEN Hotels | IHG | 5% | 3.5% (Sales and Marketing Services Contribution) | 8.5% |
| Hyatt Place | Hyatt | 5% | 3.5% (Commercial Services Fee) | 8.5% |
| Sonesta Hotels, Resorts & Cruises | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| The Royal Sonesta | Sonesta | 5% of GRR | 3.5% of GRR | 8.5% |
| Sonesta Select | Sonesta | 5% | 3.5% (Brand Promotion Fee; can rise to 4.5%) | 8.5% |
| DoubleTree by Hilton | Hilton | 5% | 4% | 9% |
| Cambria Hotels | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
| Radisson | Choice Hotels | 6% | 3% (Marketing and Reservation Fee) | 9% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Wyndham for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Wyndham brands
La Quinta by Wyndham · Days Inn by Wyndham · Super 8 by Wyndham · Microtel Inn & Suites by Wyndham · Ramada by Wyndham · Wingate by Wyndham · Hawthorn Extended Stay by Wyndham · Baymont by Wyndham · Howard Johnson by Wyndham · Travelodge by Wyndham · AmericInn by Wyndham · Trademark Collection by Wyndham · Wyndham Garden · WaterWalk Extended Stay by Wyndham · Registry Collection Hotels · TRYP by Wyndham · Wyndham Grand · Dolce Hotels and Resorts by Wyndham · ECHO Suites Extended Stay by Wyndham
Keep going
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.