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La Quinta by Wyndham Franchise Fees 2025: Royalty, Marketing and Initial Fee
La Quinta by Wyndham is a midscale brand from Wyndham. Here is what it charges to join and to stay in the system, where the numbers come from, and how they compare with similar brands.
La Quinta by Wyndham fees at a glance
| Initial fee | Greater of $55,000 or $550 per room, plus application fee |
|---|---|
| Royalty | 5.5% to 6% |
| Marketing or program fee | 3.5% (System Assessment Fee) |
| Royalty plus marketing | Not shown as a single figure (see note) |
| Franchisor | Wyndham |
| Segment | Midscale |
| Disclosure year | 2025 |
Note: 2025 FDD (issued March 31, 2025) on file with the Minnesota Department of Commerce. Wyndham also charges a loyalty program fee on member stays.
Source: Read in La Quinta by Wyndham’s 2025 Franchise Disclosure Document (FDD). Source 1
How La Quinta by Wyndham compares
We don’t show a single headline percentage for La Quinta by Wyndham, because its fees aren’t two simple percentages of rooms revenue; see the note above. Compare the royalty and marketing lines directly with the midscale brands below.
| Midscale brand | Franchisor | Royalty | Marketing | Headline |
|---|---|---|---|---|
| avid hotels | IHG | 5% | 3% (Services Contribution) | 8% |
| Red Lion Hotels / Red Lion Inn & Suites | Sonesta | 5% of GRR | 3% of GRR | 8% |
| AmericInn by Wyndham | Wyndham | 5% of gross revenues | 3.25% (2% marketing plus 1.25% reservation fee) | 8.25% |
| Garner | IHG | 5.5% | 3% (Services Contribution) | 8.5% |
| Ramada by Wyndham | Wyndham | 5% | 3.5% (2% marketing plus 1.5% reservation fee) | 8.5% |
| Baymont by Wyndham | Wyndham | 5% | 3.5% (System Assessment Fee) | 8.5% |
| Sonesta Essential | Sonesta | 5% | 3.5% (Brand Promotion Fee; can rise to 4.5%) | 8.5% |
| Quality Inn | Choice Hotels | 5.25% | 3.5% (Marketing and Reservation Fee) | 8.75% |
| Clarion | Choice Hotels | 5.5% | 3.25% (Marketing and Reservation Fee) | 8.75% |
| Clarion Pointe | Choice Hotels | 5.5% | 3.25% (Marketing and Reservation Fee) | 8.75% |
What the headline number leaves out
Royalty and marketing are only the start. Most brands also charge for reservations and distribution, loyalty-program assessments on member stays, required technology and property-management systems, training and quality assurance. Brands also negotiate: ramp-up royalty discounts, key money and conversion incentives are common. Ask Wyndham for its estimate of total fees as a share of rooms revenue, and read Items 5 and 6 of the current FDD before you sign. Our analysis of what owners really pay a brand puts the typical all-in bill at 10% to 13% of rooms revenue.
Other Wyndham brands
Days Inn by Wyndham · Super 8 by Wyndham · Microtel Inn & Suites by Wyndham · Ramada by Wyndham · Wingate by Wyndham · Hawthorn Extended Stay by Wyndham · Baymont by Wyndham · Howard Johnson by Wyndham · Travelodge by Wyndham · AmericInn by Wyndham · Trademark Collection by Wyndham · Wyndham Garden · Wyndham Hotels & Resorts · WaterWalk Extended Stay by Wyndham · Registry Collection Hotels · TRYP by Wyndham · Wyndham Grand · Dolce Hotels and Resorts by Wyndham · ECHO Suites Extended Stay by Wyndham
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The Hotelier Times is a publisher, not a franchise adviser. Fees change; confirm every figure in the brand’s current Franchise Disclosure Document. Spot an error? Email nathan@hoteliertimes.com.